Showing posts with label marketing. Show all posts
Showing posts with label marketing. Show all posts

Tuesday, May 17, 2016

You Can Be A Brand All-Star

Consumers want to love your brand. They want to talk about it, share stories about it, buy your products, enjoy your services and resources...but for consumers to be fans of your brand they have to believe you, trust you, know that your are committed to manufacturing the best products you can manufacture, provide the best services/resources and customer service you can provide. And when you mess up, deal with it in an authentic way - quickly, effectively and efficiently. You can be a brand all-star...it starts with you knowing who you are and what you do and how you do it and who you do it for. Once you have refined and implemented your creative and business strategy, you'll have a brand that's respected, trusted and valuable. http://www.msn.com/en-us/money/companies/the-worlds-most-valuable-brands-2016/ar-BBsViex?li=BBnb7Kz

Does Your Brand Stink?

http://www.msn.com/en-us/health/medical/surprising-things-that-make-you-stink/ss-BBsOPKa?fullscreen=true
Refresh your stinky brand today. Hire CMOHDallas!

Thursday, March 3, 2016

Sexy In The City

I     I recently provided creative direction at a video and photo shoot for a lingerie and beauty/skincare client. I also helped to define and refine their creative and business strategies and implemented processes for the development and execution of all aspects of digital (interactive and integrated), experiential marketing, advertising, promotions, sponsorships and live event marketing, refined Customer Experience both in retail and online, developed and implemented customer loyalty and affiliate marketing programs, managed internal teams focused on website upgrades, logo development, e-commerce, editorial, graphic design, product photography, social media, PR, live brand-funded events, tradeshow exhibits and managed, sourced, negotiated and hired outside vendors on an as-needed basis. I shot still photos on my iPhone 6 and used only natural lighting - here are two of my favorite shots.