Monday, September 19, 2016

Rapid Fire Artist Program at Septien Entertainment Group

"A week with Linda Septien, Dennis Gelbaum and the incredible team at Septien Entertainment Group." 
by Dana Hesse

This was an intensive week by all measures. We had very high expectations coming from Los Angeles. We never expected to have those expectations exceeded in every category. When you sign up for the Rapid Fire Program at Septien Entertainment Group, be prepared to work during this week. You will work, you will work hard and then you will do homework. This isn’t a week for the weak. 

The fabulous vocal instruction will take you into depths about your vocals that you have not been taught before, guaranteed. Breaking down the strengths and challenges. You are given instruction and “tools” to make your strengths stronger and to improve your challenges. 

If you are taking piano and songwriting be prepared to be amazed. The Piano instruction will build on your knowledge from classical to the nuances of any genre you can imagine and provide alternatives in your playing and writing that fill the music with an intensity you may have not explored, “the Wake-up Moments”. 

Songwriting goes beyond the VCVCBVC, they put it to a track and out the door you go. They teach you about songwriting production, how to produce an artist, not just a singer. Real musicians that can play every instrument and can sing guiding you with precision on songwriting elements to create a great arrangement with intention. 

Stage presence is taught from focus, your focus. “Where are your eyes?” Stage presence training is a precise science (a Septience) that will build on your confidence and give you greater arsenal to draw from to command the stage, to engage the audience. “Performing with Focus". 

Dennis Gelbaum, the new COO/CMO, is a wealth of information. His knowledge on all things social media and the strategies that he will provide to you to succeed are seriously priceless. He talks to you not from a corporate position but from one that truly cares for your development. 

The Social Media and branding component of this intensive week is beyond amazing. Dennis will help you understand and define your audience and he covers what defining and refining a brand means. He  help you with the consistent messaging and the importance of delivering that message across all platforms. You will learn more than you know today about Social Media and will learn how to execute. Which changes daily and has changed since I wrote this testimonial. The one thing you can count on is The Septien Group knows social media and is on top of this ever-changing landscape. 

Linda Septien is incredible. Her enthusiasm, kindness, knowledge, energy, drive and her complete honesty is an unusual trait found in this industry.  

There are so many components of being an artist that you explore in the Rapid Fire Artist Week. This was the best week of training in all the years of training our daughter has received. What you will walk away with is knowledge and knowledge is power. You will know your strengths and challenges. The truths will be revealed. This is an incredible program that will provide you with a blueprint to take you to the next level of your development."

Saturday, August 6, 2016

On Monday, August 1st, I started a new chapter in my life. I have joined Septien Entertainment Group as their COO/CMO. 

SEG (founded in 1986 by Linda Septien, the "Kingpin of Pop Talent) is the #1 performing artist/voice talent development company in the US. 
This year, SEG students (and our talent coaches) have played in more than 1000 gigs and SEG had more Grammy nominees than any major record label. 

We not only train and develop talent - more that 15000 students in 25+ years, we also book our talent worldwide for tours, festivals, fairs, private, fundraising and corporate events, and more. 

I'm focusing on refining Septien’s business operations to maximize efficiency, identifying industry trends, new revenue streams and increasing market share and profitability. 

I'm also focused on brand performance, social innovation and inbound digital marketing - promoting Septien’s artists and programs, (websites. multimedia content, branded merchandise, Ecommerce), creating unique partnerships and developing and implementing marketing, promotional, global event programs and managing media relations efforts.
CLICK HERE for more information about Septien Entertainment Group 

Saturday, July 2, 2016

Happy Herb & The Spice Gals Coming March 2017!

Here's the 9 pocket prototype of our 
outdoor, vertical hanging planter.

 And I'd like to introduce you to Happy Herb

Thursday, May 26, 2016

Here's One Way To Strengthen Your brand.

There are many ways to strengthen and unleash the power of your brand. Here's one solution that might be a good fit for your brand and there's no doubt your customers will love you for this.
For more information contact

Thursday, May 19, 2016

If You Build Your Brand They Will Come!

Your brand can stay relevant - with your ever evolving and flexible marketing strategy and your consistent "authentic" interaction and communication with consumers, your can strengthen and unleash the power of your brand. 

For more information, please contact

Tuesday, May 17, 2016

You Can Be A Brand All-Star

Consumers want to love your brand. They want to talk about it, share stories about it, buy your products, enjoy your services and resources...but for consumers to be fans of your brand they have to believe you, trust you, know that your are committed to manufacturing the best products you can manufacture, provide the best services/resources and customer service you can provide. And when you mess up, deal with it in an authentic way - quickly, effectively and efficiently. You can be a brand starts with you knowing who you are and what you do and how you do it and who you do it for. Once you have refined and implemented your creative and business strategy, you'll have a brand that's respected, trusted and valuable.

Does Your Brand Stink?
Refresh your stinky brand today. Hire CMOHDallas!

Friday, May 13, 2016

Who Are You?

Unleash the power of your brand by creating and implementing interactive marketing strategies that motivate, inspire and change how people talk, act, think and feel about your brand.

Monday, April 25, 2016

Rent-A-CMO | CMOHDallas

Your challenge: You need help defining and refining your creative and business marketing strategy but you can't afford to hire a full-time Chief Marketing Officer. The affordable solution - Rent a CMO - RENT ME! - Dennis Gelbaum - by the hour, by the day, by the week, by the month or by the project. Follow at and 
Think about this:
I am a business and creative strategist - not only seeing what is, but understanding what isn’t and what can be.

I believe in the power of storytelling - understanding how to communicate to a specific target market, telling an authentic, engaging and compelling story, creating original multimedia content and producing interactive brand funded experiences.

I believe in the power of design and copy to strengthen and unleash the power of a brand.

I am a branding strategist - clearly seeing the big picture five years in advance, while understanding the immediate deliverables that need to be accomplished – effectively and efficiently.
By the hour, by the day, by the week, by the project, as your CMOH!, I can help you BRAND BETTER!
A strategy means little if it can’t be implemented. Creative execution amounts to even less if it can’t be measured. With an emphasis on both design invention and brand performance, I take the mystery out of marketing. By approaching the brand as a strategic business challenge, I’m able to drive results in line with the brand’s overall goals and deliver greater value. I define and refine creative and business strategies that strengthen and unleash the power of brands. I make the possible plausible.
I like to think of myself as a marketing mixologist, blending the perfect combination of marketing communications from a full-service bar of interactive and integrated resources. My experience has taught me that to do it right, to engage and influence a brand’s target audience, the path to success requires equal parts art and science, creativity and strategic thinking.
Whether predicting consumer behaviors or changing them, launching a new business or launching a new way of doing business, I approach marketing communications as a collaborative engagement designed to solve a brand’s unique business challenge. The result is a strategy, story and experience that’s unexpectedly fresh, and drives the business forward.
I develop/update and implement policies, procedures, and guidelines for multimedia content creation, production and distribution. Working with internal and external teams, I help to define and refine business and creative strategies, creating digital, online and interactive destinations and original, multimedia content (and live events) that strengthens and unleashes the power of brands - connecting and engaging withconsumers and fans in unique ways that create loyalty and generate (identify, create and maximize) revenue. From creating interactive and multimedia websites (that provides brands the ability to collect and analyze vital consumer and media usage information) to creating, producing and sponsoring original content for broadcast, web and mobile, to product placement in all media and creating live events - it is all about unleashing the power of a brand.
I have superior project and account management skills and I am extremely strategic, creative and flexible with an outstanding client orientation. I have a deep understanding and knowledge of the current digital landscape, including web development, online community development, online video programs and campaigns, emerging media, and trends in interactive experiences, social media and mobile. I enjoy working closely with clients developing and aligning digital strategies and providing innovative, multimedia creative solutions - including global event development, production and marketing, social media, digital/interactive marketing, direct response, e-commerce and public relations. I’m focused on creating innovative, engaging, effective and award-winning multimedia work, creating new revenue generating streams and winning new business.
I create innovative, interactive and multimedia content | experiences that motivate, inspire and change how people talk, act, think and feel about brands. They are the result of my more than 20 years of experience and expertise in the development of creative and business strategies, managing digital projects, multimedia and event production, sponsorship activations, data, analytics, user experience, media and technology. These experiences are supported by the use of traditional, digital, social and mobile media, as well as new technologies and invented media.
I look forward to learning more about your needs, challenges and expectations and exploring the many ways we can help each other and work together. Please let me know - through email - the best day/time for us to connect and I will make myself available.
I am an international award winning Creative Director, Producer, Director, Writer, Author, and Inventor. Check out the trailers for my novel, “Beyond Reasonable Doubt” at and for my book of poetry and original illustrations at I was featured in “50 Great Writers You Should Be Reading”, by Danielle Hampson & Don McCauley (2010) Check out the music video I produced and co-directed for Bazooka Bubble Gum that has more than 3.6million views at And, I created the Buddy Lite Illuminated Safety Leash, one of the best selling pet products to be featured at The Sharper Image.

Thursday, March 3, 2016

Sexy In The City

I     I recently provided creative direction at a video and photo shoot for a lingerie and beauty/skincare client. I also helped to define and refine their creative and business strategies and implemented processes for the development and execution of all aspects of digital (interactive and integrated), experiential marketing, advertising, promotions, sponsorships and live event marketing, refined Customer Experience both in retail and online, developed and implemented customer loyalty and affiliate marketing programs, managed internal teams focused on website upgrades, logo development, e-commerce, editorial, graphic design, product photography, social media, PR, live brand-funded events, tradeshow exhibits and managed, sourced, negotiated and hired outside vendors on an as-needed basis. I shot still photos on my iPhone 6 and used only natural lighting - here are two of my favorite shots.