I am very pleased to write this letter of reference on behalf of Dennis Gelbaum in my capacity as CIO and CMO of SRS Distribution. With revenue of almost two billion dollars, SRS Distribution is the third largest roofing distribution company in the United States, distributing roofing and building materials to professional residential and commercial contractors from more than 150 locations in 38 states. Overall, Dennis has proven to be a detail oriented, skilled, thoughtful, and thoroughly professional member of the SRS team, which I will briefly elaborate on below.

Dennis was originally hired as the Program Director to manage the development and implementation of our industry first and trend setting E-Commerce site and the refining, designing and launching of our new corporate site. During the interview and onset of the project, Dennis’ sharp skills for branding strategy, marketing, multimedia production and digital communications revealed themselves and Dennis immediately put those skills into action. Dennis reviewed the existing plans and helped refine the plan and enhance the direction we were taking. Dennis was asked to move into the role of Creative Director for the remainder of the project and continued to play an essential role in leading new initiatives around marketing, advertising, promotions, social media and digital communications.

One of the biggest contributions Dennis made was the creation and development of MAP 360° - an interactive ecommerce site that can help our customers grow their business through the use of customized marketing, advertising and promotional products. Dennis was the driving force behind the site from ideation to production to implementation. MAP 360° is self-contained and created a new revenue stream that has no impact on our current staff or resources. This project demonstrated his ability to both work independently on self-started projects as well as working with staff on/off site.

Not only is Dennis highly intelligent; he also is very hard-working. He has tackled every project assigned to him with enthusiasm and competence. He invariably understands exactly what a project is all about from the outset, and how to get it done quickly and effectively. He consistently produces superior quality work, on time, and within budget targets. In my estimation, Dennis is a true example of the type of employee that every employer wants: accountable and responsible, with a superior work ethic and a high degree of integrity.



In closing, I recommend Dennis Gelbaum very highly for any position that involves complexity and creativity, with high quality requirements. He is an exceptionally bright and hardworking person who will do his very best to do an outstanding job for whomever he works for/with. If I may be of further assistant with regard to Dennis, my contact information is below.

Robby McDonald

CIO | CMO


SRS Distribution | 5900 S. Lake Forest Drive, Suite 400 | McKinney, TX 75070 

(P) 469-424-2257 | (M) 469-438-8403   


rmcdonald@srsdistribution.com 

www.srsdistribution.com