Dennis Gelbaum | Executive Creative Director - ramp it up entertainment - worked closely with Neal Kusnetz, President - Robert Graham (www.robertgraham.us) to help define and refine the creative and business strategy for their sponsorship activation and event production for the NYC arrival and Grand Finale of the Gold Rush Rally (www.goldrushrally.com) – a cross country, premiere automotive lifestyle rally – featuring more than one hundred of the world’s most exotic automobiles. Thousands of people enjoyed the parade of vehicles through the West Village and by the Robert Graham retail store at 380 Bleecker Street, between Perry and Charles Streets. Hundreds of VIP’s were served food provided by California Pizza Kitchen. A % of the proceeds from the event were donated to the Taylor Lynn Foundation - a charity centered around enriching children’s lives. (www.facebook.com/taylorlynnfoundation)
